People demonstrate “a greater tendency to continue an endeavor once an investment in money, effort, or time has been made.” This is the sunk cost fallacy, and such behavior may be described as “throwing good money after bad”, while refusing to succumb to what may be described as “cutting one’s losses”.
What is an example of sunk cost fallacy?
Although you should be going to your appointment instead, you decide to see the movie because you don’t want the ticket or money you spent on it to go to waste. This is an example of a sunk cost fallacy because you decided to attend the movie showing to ensure your investment was worth it.
What is the fallacy of sunk costs?
The sunk cost fallacy means that we are making decisions that are irrational and lead to suboptimal outcomes. We are focused on our past investments instead of our present and future costs and benefits, meaning that we commit ourselves to decisions that are no longer in our best interests.
What is the sunk cost fallacy Why does it matter give an example?
The sunk cost fallacy is when we continue an action because of our past decisions (time, money, resources) rather than a rational choice of what will maximise our utility at this present time. For example, because we order a big meal and have paid for it, we feel a pressure to eat all the food.
What is an example of the sunk cost fallacy quizlet?
A good example of a sunk cost is money that a banking corporation spent last year to investigate the site for a new office, then expensed that cost for tax purposes, and now is deciding whether to go forward with the project.
What is a sunk cost provide an example?
A sunk cost, sometimes called a retrospective cost, refers to an investment already incurred that can’t be recovered. Examples of sunk costs in business include marketing, research, new software installation or equipment, salaries and benefits, or facilities expenses.
Which of the following is an example of sunk cost?
A sunk cost is a cost that has already been spent but is not recoverable in any case, and future business decisions should not be affected by past spending. Spending on research, equipment, or machinery buying, rent, payroll, marketing, or advertising is the main example of sunk cost.
How do you explain sunk cost?
sunk cost, in economics and finance, a cost that has already been incurred and that cannot be recovered. In economic decision making, sunk costs are treated as bygone and are not taken into consideration when deciding whether to continue an investment project.
How can sunk cost fallacy be overcome?
How can I avoid the sunk cost fallacy?
- #1 Build creative tension.
- #2 Track your investments and future opportunity costs.
- #3 Don’t buy in to blind bravado.
- #4 Let go of your personal attachments to the project.
- #5 Look ahead to the future.