How to efficiently locate existing psychology and social science measures?


How would you decide whether to use an existing measure or create your own?

Using an Existing Measure

In fact, if there already exists a reliable and valid measure of a construct, other researchers might expect you to use it unless you have a good and clearly stated reason for not doing so. If you choose to use an existing measure, you may still have to choose among several alternatives.

How can we measure psychology?

To measure a psychological construct such as extraversion, psychologists often use questionnaires with multiple items. Items are added up to a score, and it is assumed that this score represents a person’s position on the construct.

What are some possible ways that a researcher can go about measuring something they are interested in?

  • Overview of Survey Research.
  • Constructing Survey Questionnaires.
  • Conducting Surveys.
  • What are the advantages of using an existing measure?

    Using an Existing Measure

    Among the advantages are that (a) you save the time and trouble of creating your own, (b) there is already some evidence that the measure is valid (if it has been used successfully), and (c) your results can more easily be compared with and combined with previous results.

    How do you ensure reliability and validity in survey research?

    To be reliable, measurement must be consistent from individual to individual surveyed, across settings and at different times. Consistency of information is essential for making general statements.

    How do you determine validity and reliability?

    How are reliability and validity assessed? Reliability can be estimated by comparing different versions of the same measurement. Validity is harder to assess, but it can be estimated by comparing the results to other relevant data or theory.

    How is reliability measured in psychology?


    Examples of appropriate tests include questionnaires and psychometric tests. It measures the stability of a test over time. A typical assessment would involve giving participants the same test on two separate occasions. If the same or similar results are obtained then external reliability is established.

    What is an example of a psychological measure?

    Many variables studied by psychologists are straightforward and simple to measure. These include sex, age, height, weight, and birth order. You can often tell whether someone is male or female just by looking. You can ask people how old they are and be reasonably sure that they know and will tell you.

    What is the need for measurement in psychology?

    Psychological measurement is a way of measuring a person’s thoughts, feelings, or behaviors. It is an important part of psychological research because it offers a way to get a picture of what’s going on and to communicate that picture to others.

    How can the use of existing data and statistics help researchers?

    In particular, using an existing data set can help a researcher obtain results much more quickly, at a lower cost, and without exposing new research subjects to many of the potential harms associated with research participation.

    What is the disadvantage of using existing data?

    Disadvantages. Inherent to the nature of the secondary analysis of existing data, the available data are not collected to address the particular research question or to test the particular hypothesis. It is not uncommon that some important third variables were not available for the analysis.

    Is there a weakness of research that relies on existing sources?

    The main disadvantage, however, is validity. Because the data has already been collected, you are stuck using the variables and measures that the original researcher used.

    What is a major advantage of using existing data to do research?

    The biggest advantage of using secondary data is that it can be more economical. Someone else has already collected the data, so the researcher does not have to devote money, time, energy and resources to this phase of research.

    How do social scientists carry out social research?

    Social science research is conducted using the scientific method: ask a question, form a hypothesis, conduct empirical research, draw a conclusion, and evaluate the conclusion.

    Which of the following are advantages of existing sources research?

    Which of the following are advantages of existing sources research? Correct: – Existing sources research allows researchers to work with information they could not obtain on their own.

    What are the three main methods used in sociological research?

    The main methods sociologists use to generate primary data include social surveys (normally using questionnaire), interviews, experiments and observations.

    What are the 7 methods of sociological research?

    Sociologists generally choose from widely used methods of social investigation: primary source data collection such as survey, participant observation, ethnography, case study, unobtrusive observations, experiment, and secondary data analysis, or use of existing sources.

    What are the 4 research methods?

    Differentiate between four kinds of research methods: surveys, field research, experiments, and secondary data analysis.

    What is a research method in psychology?

    a procedure for the formulation and evaluation of hypotheses that is intended to reveal relationships between variables and provide an understanding of the phenomenon under investigation. In psychology, this generally involves empirical testing and takes the form of the scientific method.

    Which research method is best?

    A thumb rule for deciding whether to use qualitative or quantitative data is: Using quantitative analysis works better if you want to confirm or test something (a theory or hypothesis) Using qualitative research works better if you wish to understand something (concepts, thoughts, experiences)

    What are the 2 most common methods used for audience analysis?

    4 Research Methods for Audience Analysis

    • Primary Research. The first step when beginning audience analysis is gathering as much information as possible. …
    • Qualitative Research. …
    • Interviews. …
    • Focus Groups. …
    • Quantitative Research. …
    • Social Media Analytics. …
    • Surveys and Questionnaires. …
    • Secondary Research.

    What are some methods for finding out characteristics of your audience?

    How to Know Your Audience

    • Review any current data and analytics.
    • Look to previous successes among your audience.
    • Create buyer personas.
    • Conduct surveys.
    • Keep an eye on your competitors.
    • Monitor audience feedback, comments, and engagements.
    • Experiment with content and updates to your products and services.

    What are some methods you might use to find out more about an audience?

    So let’s take a look at some of the actionable, practical ways you can better understand your audience.

    • Do your research in advance. …
    • Look at your competitors. …
    • Create a customer persona. …
    • Get to know your clients personally. …
    • Monitor reader comments and engagements. …
    • Witness external social habits. …
    • Conduct surveys.

    What are the approaches to finding out more about your audience?

    There are three ways to do this: demographic analysis, attitudinal analysis, and environmental analysis. Demographic analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Attitudinal analysis addresses the audience’s attitudes, beliefs, and values.

    What are the three overarching methods for doing an audience analysis?

    How do I go about analyzing my particular audience?” First, you need to know that there are three overarching methods (or “paradigms”) for doing an audience analysis: audience analysis by direct observation, audience analysis by inference, and audience analysis through data collection.

    What are the three 3 action steps you can take to knowing your audience?

    Where Effective Communication Begins

    • STEP 1: Determine who your audience is. …
    • STEP 2: Consider what is on their minds. …
    • STEP 3: Think about what you need them to know. …
    • STEP 4: Think about what you need them to think, feel or do based on what you tell them. …
    • STEP 5: Decide the best means of communicating this information.